Bilingual Digital Marketing Manager with 10+ years of experience. Co-founder of 2 successful companies. Google Ads, Microsoft Advertising & Semrush Certified. Specialized in PPC, SEO, Data Analytics & Cloud AI. Based in Irvine, California.
Optimizing ad spend across Google, Microsoft, Facebook, Instagram, TikTok & eBay for maximum ROI. 5X ROAS achieved. Generated over $1M in sales in 6 months.
Designing and deploying serverless architectures on AWS: S3 static hosting, EC2, IAM, CLI automation. Following cloud best practices and cost-optimization strategies.
Building agentic AI systems and MCP automation pipelines. Co-founder of ventures leveraging AI for business operations, content management and digital marketing.
Daily use of Google Analytics, Search Console & Tag Manager. Certified in Google, Microsoft & Semrush. Expert with SEMrush, Mangools, SpyFu and webmastering tools.
Academic and practical background in database systems, industrial automation, and engineering project management across mining, energy and manufacturing sectors.
Building modern, performant websites and platforms. Astro, HTML/CSS/JS, Bootstrap. Managing multi-domain hosting, DNS configuration, cPanel and CMS systems.
Co-founded and grew Mi Wayki (Travel Agency) from startup to expanding enterprise. Boosted impressions from 1,978 → 574,506 users. Landing pages converting at 56.57%. Grew Impression Share from <10% to 25.46%. Attracted 30,000+ customers, 305 reviews at 4.8★. Generated $1M in sales. Led team of 6 specialists. Managed omnichannel strategy: WhatsApp, Amazon Connect, Email, CRM (HubSpot, Kommo, Bitrix24).
Control Nautas: E-commerce, Google Search & Shopping campaigns. Achieved authorized distributor status for industrial automation brands.
Q4 2023: Developed annual master marketing strategy (Black Friday). Achieved 25.8% increase in Sales with 5X ROAS and +19.7% Conversion Value.
Q1 2024: 109% increase in Purchases, -24.3% Cost per Conversion, +187.5% Total Conversion Value. Expanded globally to NA, Europe, Oceania, Asia.
Q2 2024: Scaled globally — generated $1M+ in sales with 3.8X ROAS.
Managed thermal projects nationwide. Clients included Southern Peru Copper, Votorantim Metais, ExxonMobil/Mobil Oil Peru, Antamina (SSK Montajes). Head of projects & engineering department.
Directed and supervised corporate projects under PMO (PMI methodology). Managed feasibility studies for asphalt plant (120 t/h) and aggregate plant (300 t/h).
Managed highly complex industrial projects at Agroindustrial Laredo sugar mill (transnational Manuelita). Fire network, band filtering system, hydrokinetic cleaning and various plant improvements.
AI-powered tourism platform for Cusco, Peru. Built with Astro, Payload CMS and Hermes AI agent for autonomous content management and SEO optimization.
// view siteAutonomous orchestrator for MiWayki platform using FastAPI + Gemini AI. Extracts PDF itineraries, manages content and automates workflows via MCP skills.
E-commerce platform specialized in industrial automation & control products for Latin America. Built on WordPress with Google Search & Shopping campaigns. Achieved authorized distributor status for key automation brands.
// view siteContent from Control Nautas — my YouTube channel specialized in industrial automation & control news for Latin American engineers.
Shopping, Search, Display, Analytics, Campaign Manager, AI Performance & more.
3 Certifications: Native & Display, Search, and Shopping.
Comprehensive training on all Semrush features for better SEO and SEM results.
Proficiency in Sponsored Products, Sponsored Brands, retail readiness & campaign optimization.
Led TECSUP's ISA chapter, ranked among the best in South America. Awarded international trip to ISA event.
YouTube channel specialized in industrial automation & control news for Latin American engineers.
// view channel